Over the past year I have been researching the E-Business Maturity Model. To develop and validate this model, I have used the following (standard) approach: desktop research: investigating e-business growth models and stages in development model definition: using available information and Atos best practices, a model to be validated was defined interviews: several formal interviews [...]
Challenges organizations face to improve online maturity.
Nice to identify trends. And yes, the (online) world is changing (of course). But realistically, e-business responsibles within organizations already face enough challenges as it is, without having to think about how these trends will impact their day to day operations. Earlier I identified six issues facing the e-business organization: Lack of strategic sponsorship Unclear [...]
29 total views, 2 today
The E-Business Maturity Model 2.0 – update
In an older topic, I have given the background of the E-Business Maturity Model 2.0. Here a newer and longer version. More to follow, I am sure.
57 total views, 2 today
The E-Business Maturity Model 2.0
As earlier posted, the E-Business Maturity Model 2.0 recognizes several stages or fases. Organizations can be classified in their e-business development/maturity in these fases: initial e-business chaotic: local initiatives, e-business not part of strategy repeatable e-business aware: small central e-business group (usually part of marketing), e-business not part of planning proces defined e-business enabled: central [...]
153 total views, 2 today
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Digital Transformation Maturity
CapGemini / MIT model and publication on Digital Transformation Maturity. Maturity levels are: Digital Beginners: These companies are doing very little wi...
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From here to maturity - the long road towards E-Business Maturity
Organizations find themselves facing numerous questions concerning the maturing of their E-Business organization. Especially in the light of recent market devel...
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The E-Business Monitor Index explained
What is the E-Business Monitor Index? The E-Business Monitor Benchmark is for E-Business, E-Commerce and Digital Marketing professionals who anonymously shar...
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Cheat Sheet for Marketing Maturity
BtoB Labs has put together a simple cheat sheet that they sometimes use to assess where our customers sit in the marketing automation maturity process....
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Multichannel maturity model - Harte-Hanks
To help marketers understand their multichannel marketing prowess in relation to best-in-class companies and their peers, Harte-Hanks has launched a strategic a...
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