Forrester E-Business success 2007 research

maxx online | blog | 29 november 2007

Must confess that I cannot recall how I came to have access to this presentation. But let that not stop you to read on! Forrester conducts an ongoing research based on the Forrester E-Business panel. This consists of 215 eBusiness executives from accross industries. Here are the key findings:

Current situation:

1. E-Business market share is growing rapidly
2. E-Business budgets are on the rise
3. E-Business teams report more and more into marketing
4. E-Business teams are generally organised:
   38% dedicated central E-Business groep responsible for initiatives
   25% shared service function supporting other business units and departments
   29% have E-Business groups at business group, unit level

Challenges:

• IT resources continue to and have always plagued eBusiness teams
  Even with what eBusiness executives report as increased budget and support, it?s not enough
• All industries face consumer security and privacy concerns

If you want to read more …

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