Must confess that I cannot recall how I came to have access to this presentation. But let that not stop you to read on! Forrester conducts an ongoing research based on the Forrester E-Business panel. This consists of 215 eBusiness executives from accross industries. Here are the key findings:
Current situation:
- E-Business market share is growing rapidly
- E-Business budgets are on the rise
- E-Business teams report more and more into marketing
- E-Business teams are generally organised:
38% dedicated central E-Business groep responsible for initiatives
25% shared service function supporting other business units and departments
29% have E-Business groups at business group, unit level
Challenges:
- IT resources continue to and have always plagued eBusiness teams
Even with what eBusiness executives report as increased budget and support, it?s not enough - All industries face consumer security and privacy concerns
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