Organizations find themselves facing numerous questions concerning the maturing of their E-Business organization. Especially in the light of recent market developments, performance optimization of the E-Business organization is now more important than ever. Key questions companies have are:
- How does my E-Business organization perform?
- How do we measure up against our sector and/or best practices?
- Are we able to successfully sustain E-Business?
- How is E-Business adding value to our organization and how can we capitalize on this?
- Do we have what it takes to take the next step, and what do we need to focus on?
7 Key challenges organizations face:
- Strategic impact undervalued:
E-Business is often not seen as strategic at organizational level. E-Business initiatives remain at the departmental level. This implies that E-Business risks being in a functional silo, without sufficient support in the organization, leading to clear-cut inefficiency and insufficient utilization of the E-Business potential. Indicator of this is that often, business and IT strategies are not at the same maturity level.
- Governance needs clarity:
control over E-Business is firmly in the hands of marketing. Aligning accross departments remains the main challenge. Decentralized E-Business organizations struggle with leadership, governance and competencies.
- Leadership is lacking:
Encouragement of top management is a prerequisite for alignment but is running behind in most sectors. This is a serious inhibitor for getting the most out of the E-Business organization. Senior management needs to step up and take ownership of E-Business.
- Integration struggles:
lack of clear governance and responsibilities at departmental level cause E-Business process integration to struggle. There is a direct relationship between Governance and the level of Process Integration.
- Performance, what performance?:
Measuring E-Business contribution and costs is still not common practice: 35% of organizations do not measure E-Business contribution at organizational level!
- Mind the gap:
The struggle align accrosss departments and specifically with IT happen is a clear indication of the room for improvement. Organizations are often able to work together at a planning stage, but have much more difficulties in aligning the nitty gritty of the execution.
- Show me the way:
employees usually are more open towards E-Business and willing to embrace it, but are looking for management guidance and support to lead the way. Most notably, internal communication regarding E-Business projects and successes is often lacking. Insufficient competencies and internal support to develop them, poses a main barrier to successfully realizing E-Business potential.
Why an E-Business Monitor:
Well, the idea is that all organizations pass through similar stages with respect to the way they use and manage E-Business to support and facilitate business goals, processes and operations. The E-Business Monitor will help them to:
- Determine where they are
- Identifies high-priority improvement actions which need to be taken to improve current performance
- Clarifies which steps need to be taken to grow
- Offers organizations the benefit of benchmarking against cross-industry best practices
Organizations have a need to benchmark and analyze to identify improvement areas. The aim of E-Business Monitor is to provide an independent, comprehensive and standardized framework to benchmark, analyze and improve E-Business performance. The E-Business Monitor Index was designed by working with industry leaders and tested with a private beta community of companies. The result is a classification on 4 levels of the E-Business Monitor Index.
E-Business Monitor Index
are well balanced across all disciplines, indicating both a well performing team, effective channel and the ability to get results. These organizations are well under way to become truly ‘E-Business’ organizations.
are well balanced across all disciplines but also have some areas that need improvement. These organizations are above average performance and represent the 50-75% of participant scores.
score well in at least one section but typically have multiple areas that need improvement. These organizations have potential for improvement, often relatively easy to realize. This group represents the 25-50% of participant scores.
are the least performing organizations, facing challenges in multiple areas. They have an average score low 25% of participant scores.
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