Challenges organizations face to improve online maturity.

Nice to identify trends. And yes, the (online) world is changing (of course). But realistically, e-business responsibles within organizations already face enough challenges as it is, without having to think about how these trends will impact their day to day operations.

Earlier I identified six issues facing the e-business organization:

1. Lack of strategic sponsorship
2. Unclear e-business governance
3. Lack of sufficient (e)Marketing expertise
4. Cross channel content consistency (including branding)
5. Inflexibility of the ICT & Infrastructur e
6. Unclear e-business processes

Based on my research findings I have summarized the main challenges and surrounding issues in a mind map. The biggest challenges identified are:

1. aligning the online vision, strategy and governance throughout the business
2. bridging the organizational gap
3. integrating multi channel strategies
4. clarifying and improving online performance

In November, Atos Consulting will host a round table on Online Customer Management where the results of the E-Business Maturity Model 2.0 research will be discussed. Interested? Contact me for more details and how to participate.

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