How to organize digital marketing teams?

Digital marketing organization roles

The survey ‘Organizing digital marketing teams’ will now be permanently open.

This research has been included in the E-Business Monitor research framework. So please participate and give us your feedback!

Key questions to be answered are: What is the best team size? Where should digital marketing be reporting? Which core activities should digital marketing focus on?

E-Business Benchmark

An online benchmark has been set up as to establish the structure of digital marketing teams in the global top 500 organizations. Target audiences are digital marketing executives and managers with a primary responsibility for driving internet marketing strategy and implementation within large organizations, either as digital marketing department responsible or internet channel responsible. This benchmark will take approximately 30 minutes to complete.

Digital Marketing Team Structure

The objective of this survey is to establish resources and structure for Digital Marketing Teams. We will be looking at:

digital marketing focus
digital marketing team size
digital marketing team and out of pocket budgets
digital marketing team reporting structure (governance) and
digital marketing team core responsibilities

Benchmark results

This benchmark will result in an online personal report. Elements include: internet marketing focus, internet marketing team size, internet marketing team and out of pocket budgets, internet marketing team reporting structure (governance) and internet marketing team core responsibilities.

Confidentiality:
All information provided to us will be kept strictly confidential. The answers you provide will be kept anonymously and will never be linked to your personal information. To use the online tool you will need to login and create an account. Your account enables you to return and finish the questionnaire, at a later point in time.

How to participate:
Please feel free to participate in this questionnaire if you feel this can add value to your organization. If so, go to the survey monitor website.

Share the wealth:
If you feel this research is equally interesting for someone else in your organization or elsewhere, please forward this post.

If you have any questions, please contact us.