Maturity models Subscribe to Maturity models
Multi-channel retail maturity model – route to customer focus
The retail market is changing and becoming ever more competitive and complex. Retailers are facing a wider diversification of customer needs, fragmentation of values, global competition and empowered customers. Route… Read more
2012 State of Community Management report
The Community Roundtable released ‘The 2012 State of Community Management’ report. Based on the Community Maturity Model, it reviews the eight competencies that must be addressed in order to build a… Read more
Using the Social Maturity Model to Accelerate Your Social Maturity
Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. We know now this isn’t a fad – it’s a fundamental shift…. Read more
How to Compete on Analytics?
The best approach to supporting and promoting analytics within an enterprise is to develop a centralized group and infrastructure, an analytical center of excellence (ACE). There are several approaches to implementing the… Read more
Analytics Maturity Assessment – Accenture
High level assessment of your organization’s analytic maturity against the five steps of the DELTA model – data, enterprise, leadership, targets, and analysts. The online survey takes less than 5… Read more
Marketing Maturity Model – Arlington
Webcast discussing the Arlington Mill Group Marketing Maturity Model. Focus on digital marketing. Marketing Maturity V3 More PowerPoint presentations from Patrick Doherty Marketing Maturity Model Basic model and basis for… Read more
Cross Channel Integration: The next step for High Performing retailers
Customers are shopping everywhere, at all hours of the day, through web, home, store, mobile and more…. how can companies hope to keep up with this and become High Performance… Read more
Cheat Sheet for Marketing Maturity
BtoB Labs has put together a simple cheat sheet that they sometimes use to assess where our customers sit in the marketing automation maturity process.
Multichannel maturity model – Harte-Hanks
To help marketers understand their multichannel marketing prowess in relation to best-in-class companies and their peers, Harte-Hanks has launched a strategic assessment tool and process which measures a company’s current… Read more
Digital Transformation Maturity – from beginner to digirati
CapGemini / MIT model and publication on Digital Transformation Maturity. The maturity model is a good way for executives to figure out where one is in the process of digitally… Read more
