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E-Business and E-Commerce Management Strategy, Implementation and Practice
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is… Read more
Where does the web team belong?
With cross-channel initiatives on the rise, determining whether and how to integrate web staff with other staff in a retail organization is key. Discussing several approaches and giving examples of… Read more
Managing Digital Teams Training – E-Consultancy
With digital activity playing a fundamental role in helping deliver business growth and altering the marketing mix, it is increasingly important to understand how to integrate and manage digital talent… Read more
Organizing for digital marketing
The lessons learned by the pioneers who launched initiatives on the Web suggest ways for other marketers to decide how best to organize themselves to reach the digital consumer.
Best Practices In Organizing For eBusiness
In the face of the global economic downturn, eBusiness leaders face heightened scrutiny as firms place increased emphasis on the Web as a driver of sales and growth for their… Read more
Managing an E-commerce Team
As the importance of digital media in influencing and supporting purchase increases, companies face many new management challenges to integrate E-commerce and digital marketing into their marketing activities. This interview… Read more
