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Where does the web team belong?
With cross-channel initiatives on the rise, determining whether and how to integrate web staff with other staff in a retail organization is key. Discussing several approaches and giving examples of… Read more
Organizing for digital marketing
The lessons learned by the pioneers who launched initiatives on the Web suggest ways for other marketers to decide how best to organize themselves to reach the digital consumer.
Best Practices In Organizing For eBusiness
In the face of the global economic downturn, eBusiness leaders face heightened scrutiny as firms place increased emphasis on the Web as a driver of sales and growth for their… Read more
Managing an E-commerce Team
As the importance of digital media in influencing and supporting purchase increases, companies face many new management challenges to integrate E-commerce and digital marketing into their marketing activities. This interview… Read more
