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2012 State of Community Management report
The Community Roundtable released ‘The 2012 State of Community Management’ report. Based on the Community Maturity Model, it reviews the eight competencies that must be addressed in order to build a… Read more
Content Marketing Maturity Model – Rebalancing for Content
Altimeter has published a research report on content marketing in february 2012. Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve… Read more
2010 Marketing Automation Trends, Benchmarks, & Best Practices – Eloqua
As more and more marketers adopt automation, they’re empowered to focus on the tactics and strategies that yield the most bang for the buck – and are able to measure… Read more
2011 SagePay E-Business Benchmark Report
Now in its second year, the annual Sage Pay e-business benchmark report is designed to offer a comprehensive insight into the latest trends, techniques and behaviours that are delivering success… Read more
2011 Digital Retailers E-Commerce Assessment
The growth and popularity of the online channel, combined with increasing consumer connectivity, means the opportunities within eCommerce are greater than ever – but so too are the challenges. Retailers… Read more
2011 Marketing Automation Trends, Benchmarks and Best Practices – Eloqua
Last year Eloqua published their first report on marketing automation trends, benchmarks, and best practices based on analysis of data produced by more than 700 B2B and B2C customers during… Read more
2012 Multichannel Customer Experience Report
In Foviance’s second annual multichannel customer experience report, the research gives a ‘state-of-the-nation’ perspective on the extent to which organisations are committed to delivering an integrated experience in a world… Read more
Customer Experience Maturity Monitor – Netherlands
What Companies Execute Best: European Respondents Outperform Others in Their Top 3 Customer Experience Activities, But Lag in Tying Customer Affinity to KPI Where Companies Fall Short: Companies Across the… Read more
Customer Experience Maturity Monitor – Denmark & Norway
Insight Few Denmark and Norway companies are strong in: •Analyzing customer channel behavior to understand preferences •Creating customer profiles to predict purchase behavior Interaction Few Denmark and Norway companies are… Read more
Social Marketing Maturity – MarketingSherpa
Which phase of social marketing maturity is your organization in today? Where do you want to be? How will you get there from here? These are important questions to ask,… Read more
