Archive: Page 9
The Interactive Marketing Maturity Model
Forrester’s Framework Benchmarks Interactive Capabilities And Provides A Road Map For Progress. Marketers are far from mastering the performance and integration of interactive channels. To mature, they should use Forrester’s… Read more
What determines the social maturity of an enterprise?
What are the factors that most socially mature enterprises will have in common, either today or over time (2-3 years out)? I’m using *social* to refer to businesses deploying social… Read more
Online Analytics Maturity Assessment
Immeria | Stéphane Hamel survey. Is part of study on online analytics practices within organizations of various industries, sizes, geographies and organizational structures. Quickly identify your strengths and weaknesses in the… Read more
Organizing for digital marketing
The lessons learned by the pioneers who launched initiatives on the Web suggest ways for other marketers to decide how best to organize themselves to reach the digital consumer.
Best Practices In Organizing For eBusiness
In the face of the global economic downturn, eBusiness leaders face heightened scrutiny as firms place increased emphasis on the Web as a driver of sales and growth for their… Read more
Digital Marketing Maturity Survey
Author: Webtrends More information: website Webtrends Digital Marketing Maturity Model survey. Developed by the Webtrends Digital Marketing Optimization team, this survey is designed to give you an objective assessment of… Read more
Enterprise 2.0 Social Media Maturity Model
Draft Enterprise 2.0 Social Media Maturity Model (SM3). To support organizations on their journey, two models have been created. The Enterprise Social Media Maturity Model (ESM3) with the CMMi as… Read more
E-Business Maturity Model 2.0
Because the online world changed rapidly, and maturity models did not, Atos Consulting created the E-Business Maturity Model 2.0. Combining the CMMi stages: initial, repeatable, defined, managed and optimizing with… Read more
Digital Marketing Maturity Model (DM3)
Webtrends Digital Marketing Maturity Model (DM3) provides a framework and objective criteria to determine the sophistication of an organization’s: measurement analysis skills staffing best practices across multiple digital marketing disciplines, from… Read more
Is Your eBusiness Team Ready For Prime Time?
How does your eBusiness team stack up against others? How mature is the average eBusiness team? What characteristics should an eBusiness team exhibit — and excel at? To answer these… Read more
