Tag Archives: Dave Chaffey
Benchmarking to improve your Digital Marketing Strategy
Presentation at the Omniture summit 2009 by Dave Chaffey. Based on 10 questions, you are guided to evaluate Digital Marketing within your organization. Benchmarking Digital Marketing Strategy View more presentations… Read more
E-Business and E-Commerce Management Strategy, Implementation and Practice
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is… Read more
Benchmarking to improve your Digital marketing strategy
Presentation for Omniture Summit in 2009. Overview of why and how to benchmark.
Benchmark your Internet marketing strategy
How will this excel help me and my business? This template steps you through around 40 strategic questions you need to ask to help you review how well you’re making… Read more
Managing an E-commerce Team
As the importance of digital media in influencing and supporting purchase increases, companies face many new management challenges to integrate E-commerce and digital marketing into their marketing activities. This interview… Read more
