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2012 State of Community Management report

2012 State of Community Management report

The Community Roundtable released ‘The 2012 State of Community Management’ report. Based on the Community Maturity Model, it reviews the eight competencies that must be addressed in order to build a… Read more »

Content Marketing Maturity Model – Rebalancing for Content

Content Marketing Maturity Model – Rebalancing for Content

Altimeter has published a research report on content marketing in february 2012. Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve… Read more »

Using the Social Maturity Model to Accelerate Your Social Maturity

Using the Social Maturity Model to Accelerate Your Social Maturity

Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. We know now this isn’t a fad – it’s a fundamental shift…. Read more »

Multi-channel retail maturity model – route to customer focus

Multi-channel retail maturity model – route to customer focus

The retail market is changing and becoming ever more competitive and complex. Retailers are facing a wider diversification of customer needs, fragmentation of values, global competition and empowered customers. Route… Read more »

How to Compete on Analytics?

How to Compete on Analytics?

The best approach to supporting and promoting analytics within an enterprise is to develop a centralized group and infrastructure, an analytical center of excellence (ACE). There are several approaches to implementing the… Read more »

2009 Online Retail Maturity – Deloitte

2009 Online Retail Maturity – Deloitte

To assist retailers in evaluating their overall customer experience, Deloitte performs an annual benchmarking assessment of the business capabilities of the online channel. Deloitte’s Online Retail Business Capability Assessment benchmarks… Read more »

2010 Marketing Automation Trends, Benchmarks, & Best Practices – Eloqua

2010 Marketing Automation Trends, Benchmarks, & Best Practices – Eloqua

As more and more marketers adopt automation, they’re empowered to focus on the tactics and strategies that yield the most bang for the buck – and are able to measure… Read more »

2011 SagePay E-Business Benchmark Report

2011 SagePay E-Business Benchmark Report

Now in its second year, the annual Sage Pay e-business benchmark report is designed to offer a comprehensive insight into the latest trends, techniques and behaviours that are delivering success… Read more »

Cross Channel Integration: The next step for High Performing retailers

Cross Channel Integration: The next step for High Performing retailers

Customers are shopping everywhere, at all hours of the day, through web, home, store, mobile and more…. how can companies hope to keep up with this and become High Performance… Read more »

2011 Digital Retailers E-Commerce Assessment

2011 Digital Retailers E-Commerce Assessment

The growth and popularity of the online channel, combined with increasing consumer connectivity, means the opportunities within eCommerce are greater than ever – but so too are the challenges. Retailers… Read more »