Tag Archives: Forrester
Using the Social Maturity Model to Accelerate Your Social Maturity
Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. We know now this isn’t a fad – it’s a fundamental shift…. Read more
A Maturity Framework For Digital Marketers
To help marketers navigate the current digital marketing environment, [x+1] recently commissioned a research study from Forrester Research that resulted in a framework for marketers. Through the research, Forrester determined that… Read more
Customer Experience Maturity Model – Forrester
Why is customer experience such a hot topic? Because it’s important, complex, and broken. Companies must embark on a multiyear journey through five levels of Customer Experience Maturity: 1) interested… Read more
eBusiness & Channel Strategy panel survey!
Forrester’s Global eBusiness & Channel Strategy panel survey! We are going to ask you a series of questions around your eBusiness team’s efforts in Web sales, including up-selling, cross-selling, and… Read more
The Interactive Marketing Maturity Model
Forrester’s Framework Benchmarks Interactive Capabilities And Provides A Road Map For Progress. Marketers are far from mastering the performance and integration of interactive channels. To mature, they should use Forrester’s… Read more
Best Practices In Organizing For eBusiness
In the face of the global economic downturn, eBusiness leaders face heightened scrutiny as firms place increased emphasis on the Web as a driver of sales and growth for their… Read more
Is Your eBusiness Team Ready For Prime Time?
How does your eBusiness team stack up against others? How mature is the average eBusiness team? What characteristics should an eBusiness team exhibit — and excel at? To answer these… Read more
